Kargo’s decision to establish its European research and development hub in Waterford underscores the city’s growing reputation as a center for technological innovation. The company’s presence is expected to contribute significantly to the local economy, fostering job creation and enhancing the region’s status in the global advertising technology sector.​

The strategic location of Waterford, coupled with its supportive business environment and access to a skilled workforce, played a pivotal role in attracting Kargo. This move not only highlights the city’s appeal to multinational corporations but also reinforces Ireland’s position as a desirable destination for cutting-edge research and development activities.​